You might already be using our Halloween-themed email marketing campaign or social media to generate interest.

But to truly maximize this once-a-year opportunity, consider these six flooring-specific Halloween activities:

1. Costume Contest (Easiest Activity)

Host a costume contest! Email prospects and past customers, and post in your local community groups (Facebook, LinkedIn, and Nextdoor) offering an enticing prize for the winner:

Grand Prize: Discount on a future project or a free area rug

2nd Place: Gift card ($25 or $50)

3rd Place: Candy or treats

Bonus: Easily identify prospects and past customers using Retail Lead Management to engage highly qualified shoppers.

2. Spiderweb Stenciled Floors (Kid-Friendly Activity)

Select a few of your high-performance flooring samples that can withstand pencil marks and create an art activity station for children. Have them draw spiderwebs on the samples, provide a small treat for participating, and then demonstrate how easy it is to clean the floors to their parents.

Bonus: Enhance this activity with inexpensive cobweb decorations around the station.

Want to make it spookier? Replace spiderwebs with washable red paint and turn it into a bloody handprint station (be mindful of potential messes).

3. Samples: Trick or Treat (Kid-Friendly Activity)

Choose some of your best-selling displays and turn them into a trick-or-treat game. Tape a treat or a special offer to the back of select samples. Have children choose three samples; if they find one with a treat or offer, they win!

This activity is a great conversation starter with parents while their children enjoy their treats. If they express interest in a few options, offer to send samples directly to their home with your e-commerce online sampling ordering.

4. Monster Sample Mash (Kid-Friendly Activity)

Create a mini dance floor using your most durable flooring and let kids go wild! Encourage them to jump and dance to showcase the floor's high performance.

Bonus: Add some spooky lights and music to create a true Halloween atmosphere.

5. Graveyard of Old Floors

Print pictures of your past jobs (before you installed new flooring) and attach them to poster board or foam board cutouts shaped like tombstones.

Bonus: If you have "after" photos, include them on the back of the tombstone with a caption like, "Reborn on [date of installation]." You can also recreate "after" images using our flooring visualizer tool.

Don't have pictures of old jobs? Use images of dated flooring styles (think ugly 80s shag carpet) or those with dark, water-stained wood.

6. "Frightfully Good Deals" or "Spook-tacular Savings"

Offer Halloween-themed discounts and promotions. Use creative signage with puns like:

• "Floors so good, it's scary!"
• "Have a fang-tastic time shopping our Halloween sale!"
• "These deals are to die for!"

By implementing these ideas, you can create a fun and engaging Halloween experience in your showroom that will attract customers and boost your sales.

Happy Halloween and Happy Selling! 

Transform your flooring showroom into a Halloween haven with these creative ideas! By combining spooky fun with your products, you'll create a memorable experience that drives customer engagement and boosts your sales.