New York, NY - Louisville Tile Distributors, Inc. (“Louisville Tile”), one of America’s largest and most established distributors of ceramic tile and related products, has partnered with Broadlume, North America's leading flooring software and technology company. This strategic alliance aims to expand the reach of the exclusive Wilcox Fifty Five tile collection to a broader audience.

Through this strategic partnership, flooring retailers and dealers will now have access to Louisville Tile's exclusive Wilcox Fifty Five line, both on their websites and in-store visualization kiosks. Retailers who partner with Louisville Tile and utilize Broadlume's industry-leading website services and platform can showcase stunning new tile collections to their customers. This collaboration will enhance the shopping experience by leveraging Broadlume's innovative online and in-store visualization tools, which are proven to increase profits.

Walter “Dub” Newell, CEO, of Louisville Tile, stated, "We are thrilled to announce our partnership with Broadlume. Our private label program was specifically designed with the needs of specialty flooring dealers in mind. Broadlume's innovative platform and tools greatly influenced our decision to establish this strategic partnership. Together, the integration of our Wilcox Fifty Five Private Label program and Broadlume's platform promises to be a powerful asset for our flooring dealers.”

John Weller, Chief Innovation Officer at Broadlume, added, "We are excited to partner with Louisville Tile to bring digital retailing tools to their dealers. The flooring industry is at a tipping point, where technology has finally reached a level where independent retailers and the brands that support them can offer a far better shopping and buying experience than big-box stores and e-commerce sites."

Louisville Tile's vast network of over 100 vendors ensures a diverse selection of tile and related products for retailers within their service areas, which include KY, OH, IN, TN, IL, WI, MI, MN, and IA.

Broadlume's Digital Retailing technology empowers over 3,000 flooring retailers across the country, transforming the customer buying journey into a seamless and engaging experience.

About Broadlume

Broadlume is the world's largest provider of digital technology to the flooring industry. They provide retailers with an all-in-one marketing and management platform for local retailers who want to grow their revenue, streamline their operations, and maximize their profits.

About Louisville Tile Distributors, Inc.

Family-owned since 1955, Louisville Tile has been delivering state-of-the-art tile and setting material solutions for over 67 years. The company has evolved into the premier independent distributor in the Midwest. Louisville Tile is dedicated to both organic and strategic growth, supported by a highly professional investment program that prioritizes people, technology, and processes.