How Cutting Edge Increased Leads by 462%

The Challenge

Cutting Edge Flooring Services struggled to generate high-quality leads and attract customers in a competitive market due to their outdated website. The website was not user-friendly, lacked key features, and struggled to convert visitors into paying customers. They worked with a local web design company and then a social media agency, but neither understood the flooring industry. Frustrated, Cutting Edge Flooring Services expanded their search to find a company that could build them a beautiful website and understood their needs as a flooring business.

Finding The Right Partner

In November 2022, Cutting Edge Flooring Services discovered Broadlume, a technology company founded by former Googlers, digital experts, and flooring professionals. Their request was straightforward: create a visually appealing website that informs shoppers, generates leads, and boosts sales.

With experience building over 4,000 websites for the flooring industry, Broadlume's team designed a stunning website equipped with essential tools for success, including:

• Product Catalog: Customers could easily navigate and explore products, SKUs, and manufacturers, with high-quality images, important information, and the ability to request more details.
• Easy sample ordering: Customers could conveniently order samples directly from the website, improving their shopping experience and engagement.
• Visualizer tool: The flooring visualizer tool allowed customers to visualize different flooring options in their homes, leading to more informed decisions and higher sales conversions.
• Professional appearance: The website conveyed professionalism, building trust with customers, particularly for commercial and large residential projects.
• Highlighting customer reviews: The website showcased positive customer reviews, enhancing credibility and trust with potential clients.

Impressed by the website, Cutting Edge Flooring Services expanded their relationship with Broadlume and expanded services to help them strengthen their social media presence and performance.

462% Year-To-Year Growth

Cutting Edge Flooring Services quickly saw the benefits of partnering with Broadlume. Leads increased almost instantly, and within a year, they had a remarkable 462% increase in qualified leads. The higher volume was impressive, but the improved quality of those leads truly stood out to Tony and the team at Cutting Edge.

"It’s not just the quantity of leads coming in, the quality has have been outstanding since switching to Broadlume." - Tony Hopkins (Owner)

While the new website streamlined the sales process, the increased traffic helped turn more leads into prospects, and prospects into buying customers.

Customers appreciated the ease of browsing and visualizing products online, reading reviews, and ordering samples directly from the website.

Tony added, "The visualizer tool has been a game-changer. We've had customers come in with printouts from our website saying, 'I want this flooring.'"

New Tools, More Efficiencies

Having successfully optimized their website as a sales tool, Cutting Edge Flooring Services fully understands how technology can simplify day to day tasks. They plan to explore Broadlume's Lead Management and Business Management Software to streamline job costing, inventory management, and many more store operations.

Tony's Two Cents

"I'm a fan! If you're a flooring retailer looking to grow and expand, Broadlume is the way. Their team built a fantastic website that functions seamlessly and gives customers the information they need. I would absolutely recommend them." - Tony Hopkins (Owner, Cutting Edge).

If you are looking for a website that will impress customers, simplify how you sell flooring, and increase profits - let’s chat! 

Click here to sign up for a free demo of our industry-leading website platform.